Gold prices have surged in 2024, reaching record highs despite typically unfavorable conditions such as high interest rates and a strong dollar. This rally is driven by multiple factors, including geopolitical tensions, central bank purchases (especially from emerging economies like China), and anticipated interest rate cuts by the Federal Reserve. The metal’s appeal as a safe-haven asset has been bolstered by ongoing conflicts and global uncertainties. Central banks, particularly those in emerging markets seeking to diversify away from dollar-denominated assets due to concerns over potential sanctions, are expected to continue robust gold purchases. This sustained demand, coupled with macroeconomic factors, suggests the gold rally may continue in the near future.